XS Altitude Envelope

XS Altitude Envelope

Media: Illustrator CS2, Photoshop CS2. Inkjet Print on Envelope
Photo: Stock Exchange

Envelope for a stationary system. The concept here was to first invent a restaurant (something original). I chose to make a restaurant located in a Gulfstream jet, travelling from NY to Paris, to Buenos Aires, to Dubai and back to NY. Food on board are pure delicacies, cooked by the most elitist chefs... Price tag is out of your reach of course...

So the next step was to create an identity system, logo included, that would best represent the company. The trick was that we needed to do a postmodern design, with emphasis on using a kinetic style. I chose synergistic, which is a combination of unrelated elements that once combined create an effect that none of them can achieve individually.

Since my company is about selling a lifestyle rather than food, I emphasized on symbols representing this Jet Set attitude. Here, the skyline represents the different cities that are part of the journey: Eiffel Tower, Burj Al-Arab, Emirates Tower, Empire State Building and some Buenos Aires buildings... I love the photo of the chick. VERY VERY jet. VERY VERY unfortunate that I wasn't the one who took the picture...

Serie:
Letterhead
Envelope
[I am not including the business card, it was weaaaaak. I might add a dyptich with both logos...]